DOUGLAS x COCOVERO

This year, Douglas Cosmetics collaborated with the Munich dirndl brand Cocovero for the Oktoberfest. The event began with stylings by Dyson and Armani Beauty at the Rosewood Hotel's Salon Preysing, where the Talents were also staying. After the styling, this year's VIP guest was unveiled, Lucien Laviscount, the audience favourite from the Netflix hit series "Emily in Paris". Afterwards, everyone travelled by Mercedes-Benz shuttle to the Oktoberfest grounds, where they celebrated the start of the Oktoberfest together in the Schützenzelt. Lovemark PR had the honour of supporting the event organisation, including the conception and implementation of the set-up of the styling location and the hotel rooms in the Rosewood Hotel, as well as the coordination and commissioning of the shuttle and security service.