GHD x INSTYLE

ghd is celebrating a special anniversary this year - for 20 years now, the brand has been supporting breast cancer charities worldwide with its annual pink limited edition. Over the past three years, ghd has been able to encourage young women around the world to regularly pat down their breasts through its TAKE CONTROL NOW campaign. To celebrate the anniversary and create even more awareness, ghd organized a Pink Day on July 27, dedicated to the important topic of breast cancer and breast cancer prevention. The day started with a styling-session at Salon Kemper for patients, with Lovemark PR supporting the organization and planning on site. In cooperation with InStyle, an exclusive Pink Dinner was held in the evening at the Schreiberei in Munich to create even louder awareness and inform about this important topic.