IN MY DOUGLAS ERA

Together with OPI, ghd, one.two.free!, Wella Professional, Jimmy Choo and NARSissit, influencers were styled "stage ready" for the Taylor Swift concert in Hamburg.

OPI made the whole place shimmer! The OPI Styling Room sparkled in the Taylor Swift Era "Midnights" colors blue and silver. With the new Infinite Shine line, spectacular trend nails were conjured up for the creators. The repairing treatment-hero Repair Mode provided the perfect care. Lovemark PR supported OPI with on-site support and with conceptual planning in advance.